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Activity Visualizer

  • Activity Visualyzer Umdasch MMIT

The Activity Visualizer is used in the retail sector to gain information about the strategic placement of products and to optimise the sales areas. In order to generate an optimal use of the sales and display areas available, statistics are generated automatically via the real-time Visualizer for high-frequency areas and with regard to the popularity of certain products.
 
Advantages
  • Visualisation of movements and length of stay
  • Objective measurement of hot spots
  • Creation of statistical evaluations
  • Duration and intervals of the evaluations can be adjusted
  • Demonstration of hot spots and popular products
  • Combination of information with data about the visitor traffic and the POS, in order to
  • Generated knowledge about customer behaviour
  • Optimisation of marketing campaigns including Digital Signage
  • Demonstration of infrequently visited areas
  • Recognition of “visitor paths”
     
Reporting
With the Activity Visualizer you will gain information about the following points
  • Generation of statistics about visitors of the shop
  • Evaluations contain length of stay at specific points and movement frequency within the shop

Your data will be updated in real time. It is possible to check the results on the Umdasch Digital Retail system via web browser.