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Instore Navigation gets you to the product quickly

Find your way through the store, with Umdasch Digital Retail

To recognise the needs of customers and to guide their path through the sales area: those are the aims of technically supported navigation through the shop. Customers want to find the products they are looking for quickly – and they want additional information about the articles. Both wishes can be fulfilled without delay thanks to in-store navigation. Nonetheless, in order not to shorten the time spent in the shop, customers are directed in a targeted manner towards products and then led on through the shop.
On the basis of the digital products already in use within the store the team of digital-experts will develop ways of using the in-store navigation. To this end it will make use of the existing technical infrastructure for the implementation, for example the ESL network, the WLAN radio system or the beacons.